Social Media Image Sizes
Get your branding right
Images Are Important
Getting the right Social Media Image Sizes makes a huge difference to how they are displayed.
150% More Retweets
Tweets with images receive 150% more retweets than tweets without images.
2.3 x Engagement
Facebook posts with images see 2.3X more engagement than those without images.
9,000 Photos / Sec
Snapchat users share over 9,000 photos per second, that’s 777 million per day!
Grab your customer’s attention with striking images they will be interested in and that represent you and your brand. Because our brains respond so quickly to images and color in comparison to other types of information, an image is an almost irresistible draw on social media.
To keep your audience’s attention, be sure to use a variety of images. Try a mixture of stock photos, candid smartphone pictures, banners, infographics, memes and more.
Make yourself noticed
Consistent Imagery Across Platforms Builds Identity. When you post on a variety of platforms, be sure to keep your visual identity consistent.
Think about:
Colour schemes
Fonts
Background images
Logo placement & colour
Brand voice
Things to consider
If you’re starting out then make sure you play around with different layouts, colours, fonts and ideas. Then look at your insights and analytics to see which performed best and model you campaign on that.
Fonts & Sizes
Keep fonts consistent across all communications. Consider using bold & light together.
Relevance
Keep the images relevant to your business and mix between photos and curated images.
Instagram snapshot from @dnacreativelabs
Colour Schemes
Use complementing colours and keep them consistent across all social media.
Size
Each image on every site has a different size, make sure you download our guide below.
Be Remembered
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later (John Medina).
Free Resources
We’ve compiled our favourite sites to help you with your social media journey.
Be Liked & Shared
Infographics are “liked” and shared on social media 3X more than other any other type of content. Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page (Nielsen Norman Group).
Incredibly Fast Results and Ongoing Support
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